Use OKRs to Set Goals for Teams, Not Individuals

A popular goal-setting framework, Objectives and key results (or OKRs) are an effective method for planning and measuring success on a team level. They fall short, however, when companies attempt to apply them to individual contributors. Setting individual OKRs generally leads to goals that are either not true indications of meaningful progress or that are easily gameable. Instead, individual contributors should be assessed based on the extent to which their work contributes to team goals that add real value to the company and its customers.