I guess iPhones should get cheaper then? The deal was we buy an expensive phone and don't get ads and our data isn't sold.

Apple broke that deal.

https://www.macrumors.com/2026/03/24/apple-maps-ads-announced/

Apple Announces Ads Are Coming to Apple Maps

As expected, Apple has officially announced that ads are coming to the Apple Maps app on the iPhone and iPad in the U.S. and Canada starting...

MacRumors
I'm looking forward for ads on the Homescreen, in Apple Music and before every app start on my Apple TV. Seriously at that point I could just go with Android and would have the same experience.
@kaiserkiwi I don't remember apple agreeing to that. And I can happily report my android phone has zero ads, my android tv has zero ads :D

@zeyus @kaiserkiwi well, apple has been grooming its customers for almost half a century now, building an image of a company that serves them with tools that focus on their seamless user experience in exchange of grossly unreasonable pricing. So yes they were literally selling the promise they are breaking now.

That said they have been actively and maliciously breaking this promise for decades now and fucking over its customers and designing their products to lock their users in and remove all agency from them.

@temporary @kaiserkiwi I don't buy it. That's what people tell me, and apple has been somewhat better in regards to data / privacy.

I definitely don't remember any promises from Apple. If users infer a promise from the end products that is literally nothing. Google on the other hand did have the motto "Don't be evil" which still isn't a promise but wow have they strayed a long way from their origins

@zeyus @kaiserkiwi for context: I never owned a single apple product (other than work laptops forced on me) as I've fiercely hated the darker side of their business practices and design decisions, and their products never felt natural to me.

But I can empathize when someone using their producs gets screwed over by them. And even if context and implications are not something that matter to you, for a very large part of the population these are integral parts of their truths and realities (I'm also one of them) and the promises that we mentioned to be broken were VERY heavily implied from the get go and apple has also been raking in their wealth based on these implications.

I think this is a very relatable betrayal that we should stand together in solidarity instead of picking on each other for our tech choices even if we don't agree with them.

@zeyus @kaiserkiwi my android phone also has no ads (except in google maps ironically) and I can also have adblock on it to remove ads in the rare 3rd party app that has them

My android tv has ads but only if you count "you should watch XYZ from this streaming service you have installed already" an ad

(I use grapheneos and mostly open source apps with only a couple exceptions)

@kaiserkiwi this is why more and more people should understand that #tradeistheproblem - it doesn't matter which company it is, as long as it plays the #gameoftrade such behaviours will emerge, no matter what.

@trom is doing a fantastic job at explaining this with so many materials: documentaries, books, videos etc. and there's even a directory where trade-free goods&services are listed to showcase people viable alternatives that exist in the world already and can be improved upon :)
This is also where people can find @CoMaps for example - Link :)

Documentaries

TROM II: a message to the aliens Year: 2023   /   Duration: 4 parts, 5 hours We live in a world where everyone is busy, everyone is consumed, everyone seems confused. Money, social credits, ads, data collection, prices and billionaires. Climate change? Who cares! A one-marble world, floating in a giant soup of stars and planets, …

TROM
@aaron @kaiserkiwi @CoMaps 100% this is so predictable. When you trade your product you are entangled with that and will be forced to compete with other trading creatures. In other words Apple has and wants to make more profit, and inserting ads is an easy way to do that.
@kaiserkiwi I'm sorry, it often feels like being trapped when a company levels up in *enshittifying* its products that you rely on (I highly recommend the book). Also, no matter how much they try to lock you in, all products and services can be substituted or hacked to serve you