Re-reading Red Dwarf after 25 years, and this quote has aged particularly well (about a space mission blowing up 128 stars to spell out a Coca Cola ad in the night sky):

"The cost of this single, three-word ad in star writing across the universe would amount to the entire military budget of the USA for the whole of history.

So, ridiculous though it was, it was still a marginally more sensible way of blowing trillions of dollarpounds."

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