@dangoodin that their massive investments in quantum need justification to not piss off shareholders? that they need to be seen to follow NIST guidance to maintain upheaved government contracts?

I'm honestly still unconvinced on the PQ timeline being realistic. by all means, future proof designs and roll out plenty early, but repeatedly predicting (incorrectly) that a practical break of real-world classical cryptosystems is urgently around the corner just leads to distrust and fatigue.