Newly purchased Vizio TVs now require Walmart accounts to use smart features

Walmart wants to connect what people stream "directly with retail interaction."

Ars Technica
Isn't that actually great? Just never create and sign into a Walmart account and now your TV isn't infected.

This presumes that, now or later, there won't be an on-screen message that can't be dismissed saying "Sign in to a Walmart account to enable all TV features."

There's plenty of ways they can interfere with attempts to use the TV in "dumb" mode. Heck it could refuse to show any video at all til you've signed in.

Yep. I bought a Samsung TV that I never even put online. It pops up with a half-screen display that lasts for 2 minutes every time I turn it on . Never again.
What is the half-screen display? On my Samsung S90D (new within the last year or so), I can set it to skip the "home" screen and go directly to the last input on power on. It works well.

A manufacturer can target multiple markets and make different choices for different markets.

The Samsung S90D (a 65" 4K model) you bought appears to sell for about $1000. Looking at Best Buy's site, you can also buy a Samsung 65" 4K TV for as little as $180 (model DU6900).

Yes, there's other differences. LED vs OLED etc. But at a glance they seem equivalent to a consumer...and one costs 5x more. The $1000 TV is targeting a market that expects more from their purchase and would potentially grate at a persistent sign-in notification. The <$200 TV is targeting a market that wants a big TV and hasn't thought much past that.

There's definitely a chance that on some models Samsung would be more aggressive about enabling smart features, because those models are expected to be subsidized by ads.

There are free TVs now that are completely subsidized by ads: https://www.telly.com/

But don't think people who can afford the more expensive TV are also more tech-savvy. Some just want a nicer TV. Also, they are a much more lucrative target market than people who cannot afford the nicer TV.

Telly I The biggest thing to happen to TV since color.

The biggest thing to happen to TV since color.