HUMAN Security reports automated internet traffic grew 8x faster than human activity in 2025, with AI-driven traffic up 187%. Agentic browser usage surged 7,851% as bots handle more tasks like comparison shopping and travel booking. Publisher referral rates from AI apps dropped to just 0.27% as the web shifts from direct human browsing to bot-mediated interactions. #AITraffic #WebTraffic #DigitalEcosystem https://www.implicator.ai/human-security-reports-ai-traffic-surged-187-in-2025-as-bots-eclipsed-human-users/
HUMAN Security Reports AI Traffic Surged 187% in 2025

HUMAN Security reports AI-driven traffic grew 187% in 2025 while automated traffic outpaced humans nearly 8x. Agentic browser traffic surged 7,851% year over year. Cloudflare CEO Matthew Prince expects bots to pass humans by 2027, as publishers watch referral rates from AI apps collapse.

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