Bioniq cashes in on personalised health boom with $150M Herbalife acquisition

Bioniq, creator of personalised supplements based on blood biomarker analysis, has entered into an agreement for the sale of its assets to global nutrition company Herbalife. Founded in 2019, Bioniq develops personalised supplement formulas using its patented product personalisation engine, an individual’s health background, and a proprietary database of biomarkers. Bioniq’s personalised supplement formulations are designed for a broad range of individuals, from everyday wellness consumers to…