When i worked newspapers n the 1990s, classified ads represented 55-60% of the newspaper's ad revenue. This is the classified section of today's #DenverPost.

None of the larger ads are paid. They are Denver Post promos used to fill space.

@alwirtes I used to love leafing through pages of classified ads as a kid
@bud_t I used to install and manage classified ad systems for newspapers like the Rocky Mountain News. This volume can’t even justify paying an order taker for the ads.