I take issue with this. I know people of college age, and this is a stereotype.
There are plenty of college age people who watch TV shows, and even Star Trek, either in addition to or instead of "going out on the town".

https://youtu.be/YL2caZg1nHA?t=643

WTH Just Happened!? Star Trek: Starfleet Academy Is Cancelled

YouTube

Also, the idea that "all trek shows have a bad first season" is a myth.

Steve Shives did a whole video debunking this: https://www.youtube.com/watch?v=0sH6xfxe4RQ

That said, I still think that we shouldn't just cancel a show if the first season doesn't go well.
Though, I don't think season 1 of SA *was* bad (with the caveat I haven't finished the season).

Do All Star Trek Series Actually Have Bad First Seasons?

YouTube