Something happens in a room when the music is local and the person behind the counter knows who made it.

Music that was previously texture becomes something you can have an opinion about, follow up on, go to the gig. The music stops being wallpaper and starts being part of the experience.

The Pack's business subscription will make that available to any business that plays music — and to ensure the artist is fairly paid for it.

There are approximately 100,000 businesses in Australia with OneMusic licensing. For $50/month, a Pack business subscription means the music in your venue generates direct payments to local Australian artists.

We're also building direct artist tipping, venue-specific playlists, and patron participation features. We're crowdfunding to build this. Can you support us?

https://crowdfunding.startsomegood.com/thepackmusiccoop #SupportLocal #LocalBusiness #AustralianMusic #HospitalityIndustry

Do you run or work with a business that plays music? I'd love to talk about what The Pack could offer you.