AI For Business

Walmart recently found that conversion rates were 3x lower in ChatGPT versus from Walmart's own website.

Walmart's diagnosis: shopping isn't a single action - it's a journey.

If a customer gets a new TV, they also want cables, a mount, and more. ChatGPT enabled the initial purchase, but fragmented everything after.

So, Walmart is embedding their own chatbot into ChatGPT to bridge the shopping experience.

🔗: https://www.wired.com/story/ai-lab-walmart-openai-shaking-up-agentic-shopping-deal/

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Why Walmart and OpenAI Are Shaking Up Their Agentic Shopping Deal

After OpenAI’s Instant Checkout feature fell short, Walmart is instead embedding its Sparky chatbot directly into ChatGPT and Google Gemini.

WIRED
Mar 25 at 8:50pmWeb