early but strong contender for tweet of the year
@mathowie they burned the ships but lost the war anyway

@mathowie Zune seems like a wonderful success in comparison.

But I guess E.T. for the Atari 2600 (a more apt comparison) doesn't work as a company name.

@ids1024 @mathowie I *loved* my Zune. Is was perfect for what I wanted it to do and I lament its loss every single day.

@MsHearthWitch @mathowie I haven't used a Zune (once upon the time I had a Creative Zen) but as I understand it wasn't a particularly bad product. Microsoft just waited to get into the mp3 player space until shortly before the first iPhone released.

Probably a bit late for that.

@ids1024 @mathowie yeah, I would've gone with Kin but still an excellent construction
@mathowie remember Sun changed their stock symbol to Java, then they didn't exist anymore
@mathowie I love that Bsky has adopted the word tweet and that Mastodon has toots.

@mathowie omg. Zune... when Zune launched Microsoft was our client. We all used iPods at the time at the firm where I worked and we were told to *not* bring any Apple products to campus because msft didn't like it.

SooooOoooo, the owner of the firm thought it'd be a great idea to get us all Zunes! Except, that they were ugly, not as easy to use *and* if you were also running Windows Vista while trying to burn music onto the Zune...

If you know, you know... lol

@mathowie wait, are they still “tweets” on bluesky?
@SimonCHulse that’s what I call them everywhere, since the original company no longer uses the name
@SimonCHulse @mathowie I regret to inform you people on bluesky call them skeets
@mathowie i mean openai could still call themselves sora, or google call the search engine wave, what with all the terrible, vibey search results they show now.

@mathowie Or RIM changing their name to Blackberr- oh.

JK for real the BBs with full keyboard were the Business. But when they tried to go full touchscreen... Yikes.

@mathowie at least the Zune sold for a while. The Kin 1 and 2 phones were on the market foe like two weeks, and after they disappeared I talked to Microsoft employees who weren’t even aware they had existed.
@mathowie *skeet of the year
@mathowie they should be named cambridge analytica so theyre still coming out way up
@mathowie @the_arto tweet? Tweet?!? Nooooooo. Give up the legacy corporate media language.
@mathowie or Nintendo calling themselves "Virtual Boy".
@mathowie I thought they are called meta because they called everyone's metadata?