Don_DickleIf someone opened a store and just sold stuff at cost, which undercuts every other competitors by alot. Would this not for the big corps to come way down on their prices?
To put it simply, cost isn’t the same for everybody.
GreenBeardAlso, unless you’re selling literally everything, they can pad their margins on what you don’t provide, and pound you into the ground with loss-leaders, ON TOP of volume discounts. That’s how Walmart destroyed local businesses, by taking “acceptable losses” selling below cost for a while until it broke the competition.