OpenAI just gave up on Sora and its billion-dollar Disney deal

OpenAI will wind down its Sora video generating AI model and app, and end a recently-announced deal with disney.

The Verge
@scottjenson Why not?
@Gargron @scottjenson Heh, precisely. The sooner the hidden costs catch up with them, the better.
@Gargron @scottjenson seems like a great sign to me!
@Gargron I meant it sarcastically (I should be more careful when making short posts) I'm pretty much in the camp that this is a sign that the bubble is getting close to bursting.
@scottjenson I bet Sora was massively expensive to maintain, and it didn’t provide a lot of value for users, other than light entertainment. With OpenAI’s shift to focus on productivity tools, I bet the video generation work will eventually shift to become part of some enterprise suite. It seems like something that advertisers/marketeers would pay for, rather than the tons of users making silly videos to share for free on social media.
@ramsey Google is the only company that can capitalize over this, for now.