@alice
When my wife was pregnant and we were looking into potential names for the kid, my wife asked me why I try to come up with the absolute worst of nicknames for potential name candidates.

I replied: For two reasons. First, kids can be cruel, especially teenage kids. And second: My first name was used to come up with a racist slur about black female genitals as a nickname for me. That's far worse than transforming Benjamin into 'Ben, jam (it) in!'. If I can come up with shit like that, so can they.

That shoe example there reminds me what marketing departments are there for. And that I did a better job in naming my kids than they did naming their shoes.