Nvidia DLSS5: ridiculously computationally expensive AI-slop for games, demo requiring a separate 5090. So to integrate that into any single GPU (regardless of GPU tier,) it will require more dedicated hardware. More VRAM capacity needed, more power needs, more heat generation/noise, and all of that for absolutely 0 extra FPS in gaming. These are not extra costs for any additional performance. All that extra hardware and power consumption and heat, all for the AI-slop filter.

Winning product. Right.