Firefox updated their Terms of Use? Let's see!

As you type a search query within Firefox, Firefox offers search suggestions to provide you with faster and more direct access to what you’re looking for. Some of the search suggestions come from your search provider (“Search Suggestions”). Others come from Firefox, and are based on information stored on your local device (including recent search terms, open tabs, and previously visited URLs), or content from Mozilla and Mozilla’s partners, including paid sponsors and internet resources like Wikipedia (“Suggestions from Firefox”).

Here chat. Here. This is where Firefox dies.

"information stored in your local device" and "content from mozilla's parners" and "paid sponsors".

This is a very convoluted way of saying "we use your personal data to segment you into something we can sell to advertisers".

This is EXACTLY what chrome does, this is exactly why a lot of us stopped using Chrome and moved back to Firefox.
In some circumstances Mozilla’s partners will receive de-identified search and interaction data, in order to serve relevant suggestions and measure user engagement with suggested content.This is making me really mad. THIS IS JUST CORPO-SPEAK TO DESCRIBE HOW THE ENTIRE INTERNET ADVERTISEMENT INDUSTRY WORKS. This is HOW FACEBOOK WORK. This is how GOOGLE WORK. This is how the entire programmatic advertisement industry work. This is what we call "sell your personal data". No, no one sells your address, no one sells your name. BECAUSE IT'S ILLEGAL IN A SIGNIFICANT PART OF THE WORLD.
We also work with advertising providers to deliver relevant sponsored content using programmatic technologies. To support this, we may share limited, non-identifying information — such as device type, IP-derived location information, and category of content viewed — to help determine which ads to display. We don’t share any information that identifies you. You can turn off sponsored content in your New Tab settings at any time.Oh it's so nice of you Mozilla, to do THE MINIMUM LEGAL REQUIREMENTS when selling our data. You don't share information that identify me? so nice of you! you know how else does that? Meta! Google! Tiktok! Somehow big tech mega corporations are willing to comply with the minimum legal requirements as you do, mozilla!In some cases, we may share or publish aggregated and anonymized data to facilitate research or as part of the lawful business purposes outlined above (such as sharing aggregated insights with advertising partners).This is called "advertisement segmentation" and it's what it paid for Zuckenberg fortress in Hawaii!! Going places, Moz, you are operating exactly as how Facebook used to do in 2016!To provide our services as described above, we may disclose personal data to: Partners, service providers, suppliers and contractors"We never disclose your personal data!!! well, unless it's one of our partners who pays us for it, of course!"

oh wait! they include a table of what kind of data they share with partners!
Technical dataLocationLanguage preferenceSettings dataUnique identifiersSystem performance dataInteraction dataSearch dataBrowsing dataThe SHARE FUCKING EVERYTHING. THEY ARE SELLING EVERYTHING. "Unique identifiers" is the closest to personal identifiable data they can sell. That's what advertisers can use to make a profile of you: They may not know your name, but they will know everything else about you.

This is the same information that google collects and sells from you. THE SAME.

Fucking ghouls. This is where Firefox died, folks.

Firefox Privacy Notice

Mozilla
@javi I don't understand where you read out of this that they upload your browsing history anywhere. That the Omnibar shows my browsing history together with search suggestions is already how it works today.
Well, I read it in the new Terms of Use document I liked, it's very explicitly there, in several places even. For example:



"

In some cases, when ads are enabled on New Tab, additional browsing and interaction data (including interactions with our advertisers) may also be processed locally on your device to measure the effectiveness of those ads; the shortcuts feature also uses browsing data locally on your device to select top shortcuts, some of which may be sponsored. Any such data will only be shared with Mozilla and/or our advertising partners via our privacy-preserving technologies on an aggregated and/or de-identified basis."
@javi Reading through this and the follow-up replies you still haven't sourced your claim that they upload _browsing history_ (or in your words, "everything"). You've pivoted to click-rate on ads, which are absolutely not the same. You say "they use your browser's data to do targeted advertising" but i'm talking about which exact data they use. That shit matters.
they DON'T UPLOAD BROWSER HISTORY. I've never say that (through they literally say it in their terms of service, but I don't think it's literal because it wouldn't make any sense). I also never talked about click-through rate, I don't know what you mean about it. What they do, what the startup they bought last year to take over their advertisement business, is to process your personal data LOCALLY and upload your anonymized profile, instead of uploading your personal data and creating that anonymized profile in their servers, as Google and the rest does. The key part here is that THAT DOESN'T MATTER: No one sells your browsing history or your personal data. They sell your profile they create based on that data. What mozilla is doing is selling exactly the same product than google, with the only difference being they use your own CPU to create it instead of doing it in their own servers. And they are trying to tell us that's a much more ethical way of doing this because of potato potato.