Kat O’Brien
Michael Broughton wrote a good piece on how sports leagues/brands/teams consider 18-40yo men the holy grail. Meanwhile, they practically ignore women (STILL!), yet women control or influence 85% of consumer spending, & are nearly 1/2 of fans of most U.S. leagues.
(Btw don’t know why the sky looks on fire in the women’s half of his AI-generated pic).
https://sportbiz.substack.com/p/hiding-in-plain-sight
#sports #genderbias
Hiding in Plain Sight

Sports has spent decades courting the 18–40 male. The person actually spending the money has been watching from the sidelines the whole time.

The True Business of Sports
Mar 24 at 6:05pmWeb
Show threadKat O’Brien4d ago
Well, I went to check out the official España World Cup gear by Adidas, & the white away is unwearable as a woman bc it’s semi-transparent. I’d have to wear a shirt under it, and I’d be pouring sweat if I did that. Also, the dress wears like a nightgown so that was a no. 🤦🏼‍♀️
Red home jersey it is.
Poor planning, though. I imagine no women were involved in design, but did none try it on?
I was going to include custom shirts for people doing sports tours as part of packages.
#sports #genderbias