Sam Altman once called ads in AI "uniquely unsettling" and a last resort.
He just hired Meta's top ad executive to build an advertising business inside ChatGPT.
David Dugan ran global advertiser relationships at Meta for 12 years. He's now OpenAI's VP of Global Ad Solutions.
900 million weekly users. Ads in alpha on the free tier. WPP, Omnicom, and Dentsu already in line.
