RE: https://mastodon.social/@SteveRudolfi/116279083767770070

If one definition of evil is its wanton destruction of everything that is good and whole in the world, then Google is an active agent of evil.

It is setting out to destroy the world wide web and steal the livelihood of everyone who builds and depends on the web.

I honestly don't know how to mobilise normies to care about and stop this evil. It probably seems too niche and incremental until it's too late.

Oh yeah, and in the UK an ex-Google exec is now running the BBC. . .

@mariafarrell Yeah, I also just wrote about it earlier: https://mastodon.thi.ng/@toxi/116283811297850580
Karsten Schmidt (@[email protected])

"If there’s one insight we all need to focus on most, it’s this: your job is no longer to build a destination. It’s to build a parts library. And one that’s well documented so that when an AI agent re-assembles those parts for the human on the other side, the parts are put together in a way you wish to be represented. The web has always evolved in ways that reduced brand control over the user journey. Ads replaced organic rankings. Featured snippets replaced clicks. AI Overviews replaced visits. This patent is the logical next step in that progression. The question isn’t how to stop this from happening, it’s how to make sure your parts are the ones AI wants to work with." In short, this sounds like part of what the Semantic Web & Linked Data vision was about, also heavily based on autonomous software agents crawling, querying, extracting & re-assembling information on demand for a user. But the issue here is the plan to take Google's hyper-centralized and ubiquitous rent-seeking to whole new levels, pushing for the replacement of entire websites with essentially just machine readable repos of data/asset descriptors and then generating filtered/personalized/optimized websites on the fly, obviously for a more or less mandatory fee (not partaking likely ends up in invisibility)... It's component-driven and reactive design taken to its ice cold logical conclusion... Queue a whole new set of "industry standards" (agreements between the main AI companies), frameworks, breathless consultants and an economy for "agentic arbitration", "agentic SEO", heck even "agentic premium themes" etc. arising around this... An army of human and machine middlemen all just to mediate the biggest middleman of all! It's the on-demand, ephemeral realtime web we've always dreamed of! Zero permanence. Zero record/archive. Zero accountability. Zero shared reality. Zero leverage. (Ps. After 15+ years, maybe even https://schema.org will have its time of glory on the horizon as part of this all...) #AI #SemanticWeb #LinkedData #Google #WebDesign

Mastodon Glitch Edition
@toxi oh this is fascinating and informative. thank you.