Truthpaste! Love this labelling - let's roll it out across all products
@infobeautiful suspiciously absent: Fluoride. Purpose: help you keep your teeth.
@spaceinvader @infobeautiful It's there -- calcium fluoride.
@AskPippa @infobeautiful oh, huh, I was reading the first column and didn’t spot it. Thanks. On me for assuming “what it is” would be fluoride, and not reading the “where it’s from” column all that closely.