For some reason "AI is just like watching Netflix" is back in my feeds so I took that as a sign to update my data tracking for Netflix. The company's energy use rose 1% from 2021 to 2024.

Compare that to:

Google: 71%
Nvidia: 88%
Meta: 96%
Microsoft: 119%

Where are all the multi-gigawatt, tens-of-megatonnes gas-fired data centres being proposed by Netflix? Are governments frantically rushing fast-tracking laws for video streaming?

@ketan any idea why Nvidia has such a much increased energy consumption? Do they offer any ai tools themselves?
@thomasmey @ketan nvidia is the company making all the infrastructure for AI happen. they actually are self-subsidizing their products to the rest of the tech-corps to stay in the market as the defacto monopoly. example of video discussion on this: https://www.youtube.com/watch?v=Q0TpWitfxPk. example of article discussion on this: https://archive.is/CbMRu
The State of the AI Industry is Freaking Me Out

YouTube
@hydroxyl They’ve definitely chosen their hill to die on. Don’t stop your enemy when he chooses to do something stupid. And make no mistake, these fuckers are your enemy.
@su_liam tbh i'd prefer to stop this acceleration of environmental destruction, but i get your vibe