Excerpt of a memo from our VC on branding. At
@[email protected] we've been saying this for as long as I remember, based on historical evidence from
#HistSTM.
@[email protected] is not Oxbridge. We're a university for the modern age. We need to embrace that heritage.
The founders of Owens College wanted to copy Oxbridge, but for the increasingly wealthy sons of dissenter industrialists who could not access these traditional Anglican institutions, but they failed; the college almost went bust.
Then they went all-in with industry. When the college moved to its new site off Oxford Road, Roscoe's chemistry department, which promised to help with the development of dyestuffs and other chemicals for textile and other industries, took up nearly one quarter of the site.
Rutherford's Physics laboratory was the biggest purpose-built institute of its kind at the time.