POSSE – Publish on your Own Site, Syndicate Elsewhere
POSSE is an abbreviation for Publish (on your) Own Site, Syndicate Elsewhere, the practice of posting content on your own site first, then publishing copies or sharing links to third parties (like social media silos) with original post links to provide viewers a path to directly interacting with your content.
I follow this approach. It's mostly because I want to own the land I build on.
It works well, but it's hard to automate. In the end you must manually cross-post, and both the post and the discussion will vary by community. You end up being active in multiple different communities and still getting little traffic from the effort.
It's not such a great way to drive traffic. On the other hand, it's a wonderful way to work in public.
tosh