If I am reading a news article and I see a headline that says, “Why It Matters”, I close it immediately.
This kind of infantilising garbage started in the 2010s, I think, probably with Vox.
I am so tired of the present-day media that tries so hard to “reach” me “where I’m at”. I like reading newspaper articles from 40 years ago, not because their editorial positions were necessarily right and defensible, but because they were written under a shared expectation of sufficient culture and assumed intrinsic will-to-knowledge — the virtues of a ‘Citizen’.