gasman

Just ordered a pizza online from Dominos. The menu was quoting 22 quid for a small pizza. After briefly weighing up the fact that yes, I really was that hungry, I added it to my basket, at which point it popped up a message saying “Congratulations, you saved £12!” and showed that they were in fact charging me £10.

How does advertising a fake price that no-one is realistically expected to pay make good business sense in any universe?

Mar 21 at 8:13pmWeb
Show threadChris D.2d ago
@gasman Ehh, people like to think they've got a bargain, at least relative to the suckers who have paid full price.
Show threadgasman2d ago

@chrisd But is the good will from the people who got an unexpected bargain _really_ going to outweigh all the people who thought “screw that, I’m not paying 22 quid for a pizza” and never added it to their basket at all?

My best theory is that they really want to upsell to their medium and large pizzas (which aren’t discounted) and they have more chance of doing that if people are going “ehh, if I’m spending so much I might as well chip in the extra 2 quid”

Show threadChris D.2d ago
@gasman That makes a lot of sense.
Show threadJames Forshaw 2d ago
@chrisd @gasman whenever I go on there the first thing it pops up is "do you want to check the deals". There's a whole science behind working out what the best deal is on their website. Sometimes you get say 40% off over 30 quid, but then there's a large pizza worth 30 for 15. I wonder how many take the 40% off deal for just a pizza.
Show threadzool2d ago
@gasman other snack options are available, for more info see description in bio