@GossiTheDog From a January, 2003 article about Microsoft slapping the ".NET" branding on every single product: "'It's purely a branding issue,' he said. 'They've had a lot of problem explaining .Net. Putting .Net on products in a willy-nilly way only exacerbates the problem. They've certainly been guilty of that, and this is a way of policing that.'" https://www.cnet.com/tech/tech-industry/windows-servers-identity-crisis/