The techno-phrenologists are at it again.

"Faception can analyze faces from video streams (recorded and live), cameras, or online/offline databases, encode the faces in proprietary image descriptors and match an individual with various personality traits and types with a high level of accuracy. We develop proprietary classifiers, each describing a certain personality type or trait such as an Extrovert, a person with High IQ, Professional Poker Player or a Terrorist."

https://www.faception.com/our-technology

FACEPTION | Our Technology

computer vision and machine learning technology for profiling people and revealing their personality

faception
@Ashedryden Physiognomy is a less well known term, but better describes this, and yeah, it's repulsive. From 2021: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3927300
@talby in informal contexts it's OK to call Puffs Kleenex rather than facial tissue