To make video games for Gen Z, be authentic

https://lemmy.world/post/44548939

To make video games for Gen Z, be authentic - Lemmy.World

“To say that Gen Z and Gen Alpha are into live-service games is only half the story. These games offer a social space for players to hang out and be creative. For them, it’s not about winning in a competitive online shooting match but about expressing themselves and exploring in a virtual sandbox.” “Plus, just because Gen Z and Gen Alpha not playing those $70 titles now doesn’t mean they won’t in the future. Yguado believes that those players will “graduate” from Roblox and other sandbox titles, although they probably won’t be leaving Roblox forever. Games won’t be going away just because Roblox is around. You just have to meet new players where they are and on their own terms.”

To make video games for people, be authentic. Children and people early in their careers usually don’t have a lot of money, so it should come as no surprise that they’re primarily playing games that cost nothing or under $10. We can talk ourselves out of a lot of logical decisions by insisting on grouping people into these arbitrary generational buckets.
Blame marketing research, CEO Sharon Tal Yguado thinks Gen-Z + sandbox + live service = authentic.