Levka"Wondering How to Talk About Climate Change? Take a Lesson from Bad Bunny
Discussing climate change can make a difference. Focusing on the impacts in everyday life is a good place to start, experts say.
When Bad Bunny climbed onto broken power lines during his Super Bowl halftime show, millions of viewers saw a spectacle. Climate communicators saw a lesson in how to talk about climate change.
The performance, which drew more than 100 million U.S. viewers last month, highlighted Puerto Rico’s fragile electricity system, ravaged by hurricanes exacerbated by climate change. For Josh Garrett, CEO of Redwood Climate Communications, the display showcased how pop culture can effectively deliver climate messages to wide audiences.
Garrett said the moment worked because it wasn’t a lecture about climate science. Instead, it spotlighted lived experience and the effects of climate change on a specific population. Although climate change was not explicitly mentioned, he said the imagery likely pushed viewers to learn more about Puerto Rico’s climate-induced electricity issues.
'Everybody understands pop music. And again, you can like it or not like it, but you’re going to see it,' Garrett said."
https://insideclimatenews.org/news/19032026/climate-change-communication-bad-bunny-halftime-show/
