Very interesting glimpse into the state of the art in internet-reputation-washing 5-15 years ago.
https://www.nytimes.com/2026/03/18/business/media/jeffrey-epstein-online.html

On the one hand, it's easy to believe that progress on laundering #SearchEngines and #Wikipedia is difficult. On the other, many people who do this work seem to have an interest in exaggerating the difficulty, and falling short, in order to justify their existence and fees.

#JeffreyEpstein was also lucky that many people shared his name, and that contractors could credibly create new, fake Jeffrey Epsteins to clog search results. Harder to do for Donald Trump, Pete Hegseth, Kristi Noem, etc.