Stumbled across a video from a channel I'd never seen before (https://www.youtube.com/watch?v=RbfBhwkEQ_M), which turns out to be (as I understand things) a pretty big departure from his usual topics. Enjoyed it (always fun to see people enthusiastically recommending other people's media), decided to check out another video or two, and I am 100% sold on the first 10 minutes of his recent video simply titled "Community" (https://www.youtube.com/watch?v=emdki5B_O7Q).
The Lost CD Index Function

YouTube

From a few more minutes in:

> Your community is like a bus. People get on, people get off. And some people watch the bus go by, and it takes a few go-rounds; a few people talking about how nice the bus is before they decide to try the bus out. You want those people to feel welcome.

This is great stuff. Definitely worth a watch / listen. (I'm not going to do a play-by-play here, but I may post another quote or two.)

@jonafato Colville’s stuff is great. If you’re at all interested in TTRPGs, his Running the Game series is fabulous.