The part in the flow where you select between allowing app installs for 7 days or forever is a glimpse into the future. That toggle shows the thought process that's going on at Google.

I can bet that a few versions down the line, the "Not recommended" option of allowing installs indefinitely will become so not recommended that they'll remove it outright. Then shrink the 7 day window to 3 days or less. Or only give users one allowed attempt at installing an app, after which it's another 24 hour waiting period for you. Then ask the user to verify themselves as a developer if they want to install whatever they want. Whatever helps them turn people away from alternatives and shrink the odds of someone dislodging their monopoly, they will do. Anything to drive people to Google Play only.

Apple was clear that they were offering the safety of a walled garden from the start.

Apple didn't lie about supporting a user's freedom to run anything they like, only to execute a rug pull after they successfully drove the other open options out of the marketplace.

> Apple didn't lie about supporting a user's freedom to run anything they like, only to execute a rug pull after they successfully drove the other open options out of the marketplace.

They did execute a rugpull, and they aren't offering safety anymore.

The rug pull is ads in the app store. If I go to the app store now and search for my bank's name, the first result is a different bank. If I search for 'anki', the first 3 results are spam ad-ware tracking-cookie trash.

If I search "password store" I get 4 results before the "password store" app.
I had a family member try to install one of the google-docs suite of apps, and the first result was some spamware that opened a full-screen ad, which on click resulted in a phishing site.

My family can't safely use the app store anymore because they click the first result, and the first result for most searches is now adware infested crap because of apple's "sponsored results".

What's the point of charging huge overhead on the hardware, and then an astounding 30% tax, and also a $100/year developer fee, if you then double-dip and screw over the users who want your app by selling user's clicks to the highest bidder?

Don't forget that Apple is spying on their users even more then Google does (which is gross in its own). Apple controls much more user data then Google does.

At the same time Apple keeps telling their users some fairy-tales about "privacy".

No, Apple isn't honest. Definitely not.