Google details new 24-hour process to sideload unverified Android apps
https://android-developers.googleblog.com/2026/03/android-de...
Google details new 24-hour process to sideload unverified Android apps
https://android-developers.googleblog.com/2026/03/android-de...
The part in the flow where you select between allowing app installs for 7 days or forever is a glimpse into the future. That toggle shows the thought process that's going on at Google.
I can bet that a few versions down the line, the "Not recommended" option of allowing installs indefinitely will become so not recommended that they'll remove it outright. Then shrink the 7 day window to 3 days or less. Or only give users one allowed attempt at installing an app, after which it's another 24 hour waiting period for you. Then ask the user to verify themselves as a developer if they want to install whatever they want. Whatever helps them turn people away from alternatives and shrink the odds of someone dislodging their monopoly, they will do. Anything to drive people to Google Play only.
Has the Apple situation really improved?
I'm probably out of the loop, but last I checked, to put an app somewhere that's not the official App Store, they required you to pay their hefty fee for putting it in the App Store (even if you weren't going to do that), _and_ an additional Core Technology Fee.
(And if that's still accurate, one thing I don't get is how that isn't also anti-competitive.)