For the record my beef with "unalived" isn't me shaking my fist at The Youth for Changing Language, it's that the change was precipitated by profit-based algorithms on shortform video platforms because "killed" would flag you and/or get you demonetized without human eyes or ears ever being involved in the process.

I'm no linguistic prescriptivist and even if I were yelling at kids about it is missing the forest for the trees. But I'll never stop being bitter about explicitly capitalism-excreted turns of phrase like that, even as I begrudgingly accept their adoption into common parlance.

Anyway all of this is to say that language can and should change over time and this is a good thing but also that it's not unreasonable to be both aware and critical of *why* changes happen when they happen.

Ultimately, it doesn't and shouldn't matter. Language evolves, and etymology becomes little more than trivia in the fullness of time.

This is not the first and certainly won't be the last time shareholders have driven culture shifts.