Behind the #TNC26 branding concept: Part 1

People keep asking us about the #TNC26 branding. So we thought it was time to share the story.

Finland isn't just the backdrop for this year's event. It's woven into every visual choice, from Marimekko's bold organic forms to Finland's forests, coastline and wildlife, all drawing on the country's folk art traditions to bring this year's theme, Digital Sisu, to life.

See part 2 in the next post.