Mastodawn

I didn't realize how big budget Canadian PSAs were (or at least this one). They brought in VFX artists who'd worked in Star Wars and Battlestar Galactica!

The story behind that weird War Amps PSA (you know the one)
https://www.cbc.ca/arts/war-amps-psa-astar-9.7127982

#canadiana

The story behind that weird War Amps PSA (you know the one) | CBC Arts

In 1984, director Peter Svatek and an all-star crew, including future Oscar winners, created a 30 second sci-fi epic that still lives on

CBC

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vga256 3d ago

@integral_toast wow funny timing. last week i was just thinking about the years of childhood trauma we all got from that Astar commercial

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allan 3d ago

@vga256 my favourite part of the article is when the people who worked on the PSA are quoted as being surprised that children would be traumatized by watching someone get their arm ripped off

@integral_toast 😆

@integral_toast
I remember seeing that ad for the first time, it was an incredible experience!

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Peter Janes 3d ago

@integral_toast I like how the article names 9 men, many of whom weren't even involved in the ad, and the robot itself, but the gymnast in the suit is only referred to once, as "she".

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calvin 🛋️ 2d ago

@integral_toast haha wow. I grew up watching the CGI version.

I remember that everytime it came on, I would have forgotten what it was about since the last time I saw it. "Woah what show is this!? ... Oh wait never mind."