And another link:

newyorker.com/…/blueskys-quest-to-build-nontoxic-…

For an appearance at South by Southwest in March, she wore a custom T-shirt that parodied one of Zuckerberg’s own design. Where his is emblazoned with the phrase “aut Zuck aut nihil,” a riff on the Latin “either a Caesar or nothing,” hers read “mundus sine caesaribus”—“a world without Caesars.” (The company started selling the shirts for forty dollars apiece and made more money in a day than it had in two years of selling domains.) In Bluesky’s founding documents, taking a lesson from Twitter’s history, Graber introduced a slogan: “The company is a future adversary.” In other words, they must design their platform today in such a way that, even if new leadership eventually jettisons their guiding principles, the thing they’ve created will remain impossible to abuse.

I’m sure they can’t sell t-shirts forever, but the idea behind the ATProto is that your data is portable, so even if some asshole billionaire buys it up, you can just move to another compatible service with minimal disruptions.

Compatible services are limited, but there are options. help.eurosky.tech/article/9-migrating-to-eurosky