The alternative was to launch a half-baked WW3 with no real changes and then eventually decide to rebrand the whole thing to gain some popularity and just drop the 3.

https://lemmy.world/post/44387419

It’s basically the geopolitical version of releasing a game in alpha, getting review-bombed, then delisting it and relaunching six months later under a new title with 80% of the same assets and a slightly different trailer voiceover.