I think he’s a tool, but credit where it’s due: it’s great that he’s supporting the movement, and he does have a huge following.
I don’t think he’s as dumb as he seems in some videos. His persona and mannerisms are very much a pan-Scandinavian thing. To me it’s a throwback to the early 00’s, when we filled our brains with plenty of Jackass, Blink 182 and Eric Cartman.