Conspiracy theory brain goes: This meme trend has to be an attempt at manufacturing consent to reduce caffeine consumption due to rising coffee prices due to climate change. That way when coffee is phased out, it doesn’t cause a huge outrage and is just seen as a thing only addicts use and it falls into the same “moral failing” BS as any other addiction because we all need to be “healthier”.

I don’t think that’s it though because there are plenty of energy drink companies trying to pick up former coffee drinkers who are looking for lower cost alternatives.