"competing" is the wrong model for free desktop / foss / open computing. the resources necessary to achieve technical competition do not exist, there is no physical logistics entity, and the marketing is toilet-grade diaper dumps.
free software is a political movement, not a market participant, and the way to achive success is to focus on making it politically impossible (via legislation or public opinion or both) for companies to rely on hostile hardware-based control mechanisms, so that people can run whatever software they want.
"apple is causally evil and makes inferior products; people buy their devices only because they're apathetic" is absolutely correct and the solution is to compel apple to stop making garbage. apple is hardly unique in this. in fact, they are not unique at all; they're just another garbage factory in a market that is rapidly ensuring that all remaining SKUs originate in the landfill. demanding better is the only path forward.
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