# Future of news is local, says Culture Secretary, as she launches the first action plan to back local news in a generation

> For example, new tools and software - such as adtech, apps or better website architecture - could help local media tap into new or younger audiences and revenue streams...

Wait, the government is spending £12m of taxpayer money to help news sites fund *adtech*?!

https://www.gov.uk/government/news/future-of-news-is-local-says-culture-secretary-as-she-launches-the-first-action-plan-to-back-local-news-in-a-generation

Future of news is local, says Culture Secretary, as she launches the first action plan to back local news in a generation

First local media strategy in a generation guarantees up to £12m funding for local media’s digital innovation, for community radio and to fill ‘news deserts’

GOV.UK

I'd happily pay ~£10/month for a local news website, which:

- has informative, not clickbait, headlines
- was ad-free (a classifieds section is fine)
- does not require an app, and works well in all browsers including text mode browsers
- has full text RSS

Our local news site is none of these.

@neil

I think the guardian checks all those boxes. I support them for quite a while now. While I do not pay to have the complete ad-free version, using u block origin just works without the site annoying me with anti-adblocking notices.

@simon_m If a local news site were to follow that model, great!

@neil

true. I have not seen any as well here in Germany :(

Sometimes I feel this is intentional. Content that actually looks deeper into an issue to combat right wing extremism is suspiciously often completely paywalled. Investors buying newspaper don't even need to change the content to change the public perception. They just need to demand enough profit and thus create those accessibility walls.

Because extremist bullshit is always for free and more accessible.

@simon_m @neil "my" local papers are owned by larger groups, so they have to use the group's templates on everything, including websites, subscription models, and ads.
@neil @simon_m there is byline which also has some regional news sites