@randulo For me, it's an immediate flag as to what they hell they're on. There has been some products that use that kind of language for... some reason or other, because it's the current hype word so SURELY people would buy our checks notes fancy rice cooker that does nothing other nice rice cookers can do, purely because we're saying it's "AI Powered" and hoping that works magic.

(nothing has changed, it's still the same fuzzy logic doing the timing)

There's the current usual "thing we're saying is AI-powered but we really just ponied up the cash to integrate this other tool into our app, probably poorly, because it doesn't belong here" or "We have to come up with some excuse for why we wanted to fire half of the call center."

There's also the pre-existing cases where stuff is definitely "AI powered" but the definition of "AI" now includes the Illegally Trained Predictive Text Machines and that tool is now lumped together with everything else against its will.

At best it's marketing bullshit or "We never had anything to do with this", at worst it's firing half the call center and saying their new service agents are "AI powered" to cover it up. It's not something any new thing should be bragging about because of how useless a term it is at this point. Those skeptical of genAI in its current form are just going to stay away from it or are going to dig into what is happening under the hood (now news that you fired half your call center and your entire art team is public knowledge). Those who glaze genAI as if it can do nothing wrong ever are going to cling to the product as if it's the next coming of Christ Himself, even if it has literally nothing to do with the current marketing hype train.