If your product wins in India, it can win almost anywhere in the world.

India is one of the toughest markets to build a business.
Not because customers are cheap.
Because customers are extremely smart.

Many businesses label Indian consumers as discount-hungry.
That is a lazy explanation.

The real Indian customer is different.

They want the best value.
Not the cheapest product.

They want something aspirational.
But they will still question the price.