what do you call the psychological phenomenon where you hallucinate a human face onto a corporation like Apple and decide it must have goals other than profit maximization and exploitation

“the macbook neo will usher in a new age of software tinkering” cool! so they finally rereleased HyperCard?

…no? ok fine, at least they published some new developer guidelines such that developers will need to ensure their apps run great on the neo for 8 years since it’s such a performance gap from the high end macbook pro they’re using to develop, right?

…also no? oh dear, how strange. the neo is starting to look a lot like the utterly obvious: an overgrown iPad for SaaS apps

the macbook neo is a device that’s designed to normalize low-end devices as consumption-only SaaS clients. it’s the soft opening blow for the death of general purpose computing for anyone who doesn’t have a corporation’s budget for a $10k+ a pop pro laptop. the future looks like a macbook neo but more expensive, less powerful, and more locked down.

@zzt Apple doesn't have that level of relevance in the personal computer market.

Also, it's not even a new concept. It's the Apple Chromebook.