When the Digg beta launched, we immediately noticed posts from SEO spammers noting that Digg still carried meaningful Google link authority. Within hours, we got a taste of what we’d only heard rumors about. The internet is now populated, in meaningful part, by sophisticated AI agents and automated accounts. We knew bots were part of the landscape, but we didn’t appreciate the scale, sophistication, or speed at which they’d find us. We banned tens of thousands of accounts. We deployed internal tooling and industry-standard external vendors. None of it was enough.

I love how the SEO industry pretends they’re anything but a caustic cancer leeching off literally everything.

“Oh, but discoverability of small business!” Yeah… I’d punch you if I saw you, SEO jerks. The Futurama movie was right.

SEO is like CGI. What you don’t like is bad CGI. What you don’t notice is good CGI.

There’s many abuses of SEO and many ways it’s used quite badly. What you don’t notice is when it’s done very well. It’s one reason that these days, a large part of the time the thing you search for is on the first page of results. If you know how to search well, SEO helps you find the things you’re searching for.

I know people will disagree and probably ridicule, but i’m not talking out my ass. I’ve been on the internet since 1994, and I remember a time when finding things involved sometimes scouring mange many pages of search results. SEO is one reason that’s less common. And I will say that search did indeed reach a peak and has come down a bit from there thanks to AI bullshit and things like Google’s bullshit about returning ads and prioritizing revenue over usefulness. But it’s still better with SEO than it was without.

Add that to the fact that best practices for SEO has of course changed over the years in ways that have also gotten better for end users in finding content.

And this is again not a full defense of SEO at all. There are many MANY bad actors out there trying to abuse SEO. But, again, that’s the bad SEO that you notice, not the good SEO that you do not notice. So THAT part of the “SEO industry” is absolutely caustic cancer, sure.

Fuck that, being back boolean operators!!!

Absolutely 100%. It is so frustrating to search for a couple of terms and have the search engine just ignore one or two of them, like no your stupid AI does not understand what I actually want please just give me what I fucking asked for.