Nothing is free. All free services are using your data somehow.

If you’re not the customer, you’re the product.

If you’re not the customer, you’re the product.

Except most free and open-source software, major open knowledge bases, literally the social media service you’re using to communicate this point right now…

While understandable when talking about services by for-profit corporations, this talking point without that context is oversimplified to the point of being obnoxious in a world where I can set up a desktop OS with a fully featured environment and software suite then go browse a social media site where at no stage was anything free where I was the product.

Edit: Moreover, an arguably worse problem with this saying in 2026 is that it implies (doesn’t outright state, but implies to an uninformed reader) that paid services can save them from this, which these days is almost universally untrue.