what do you call the psychological phenomenon where you hallucinate a human face onto a corporation like Apple and decide it must have goals other than profit maximization and exploitation

“the macbook neo will usher in a new age of software tinkering” cool! so they finally rereleased HyperCard?

…no? ok fine, at least they published some new developer guidelines such that developers will need to ensure their apps run great on the neo for 8 years since it’s such a performance gap from the high end macbook pro they’re using to develop, right?

…also no? oh dear, how strange. the neo is starting to look a lot like the utterly obvious: an overgrown iPad for SaaS apps

the macbook neo is a device that’s designed to normalize low-end devices as consumption-only SaaS clients. it’s the soft opening blow for the death of general purpose computing for anyone who doesn’t have a corporation’s budget for a $10k+ a pop pro laptop. the future looks like a macbook neo but more expensive, less powerful, and more locked down.
@zzt This seems like a strange take to me because the products to compare against are iPads and the worst Chromebooks on the market, both of which are tilted much more heavily in the "consumption device" direction. And the marketing is congruent with the technical story, where the apps they linger on the longest are GarageBand and Numbers. To put an "exploitative corporation" gloss on this, why do you think they want more consumption, rather than a ready market for Creator Studio subscriptions?