»Sweden fired Meta. Now everyone's watching.« – MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad …

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https://ppc.land/sweden-fired-meta-now-everyones-watching/?utm_source=flipboard&utm_content=ralfbeckercom%2Fmagazine%2FDECODED

Sweden fired Meta. Now everyone's watching.

MCP adoption, IAB Sweden expels Meta, NBCU Olympics programmatic expansion, Trade Desk's AI bets, and Google search volatility define the week in ad tech.

PPC Land